Simple is smart.

Strategic Framework
Siegel+Gale

Responsibilities
Design Intern(Packaging Visual System Optimization/Data Analysis/Ai assisted Design

Responsibilities
Design Intern(Packaging Visual System Optimization/Data Analysis/Ai assisted Design

Design Challenge

Pain Points

  • Outdated packaging lacking cohesive visual language

  • Misalignment with young female demographic (insufficient minimalism, modernity, vibrancy)

  • Poor product line differentiation (5 series indistinguishable)

Key Objectives

  • Establish standardized design system for brand consistency

  • Inject youthful visual identity (minimalist/bright/intuitive)

  • Enhance functional recognition through visual semiotics

Data-oriented decision making process

Insight-Driven Direction

  • Deconstructed 100+ global competitors (Domestics leaders+JP/EU innovators)

-key trends: Flat UI graphics/ Low-saturation palettes/ Icon-driven functionality

  • Circular Motif Analysis

-Key finding: Circular forms enable brand consistency (logo integration)+product differentiation （thematic elements)

AI-Augmented Ideation

  • Solving visual reference scarcity:

-Problem: Traditional search failed “natural skincare aesthetic+circular composition” requirements


-Solution: Generated 300+ concepts via ZhongmengAI


-Value: Accelerated style alignment, locked 5-seried visual direction within 72 hrs

Design Execution: Systematic Visual System Upgrade

Unified Framework: Circular Logo + Thematic Graphic + Functional Color Coding

Critical Design Decisions

  • Color System: Established ABC master brand palette + functional sub-palettes

  • Visual Reduction: Each line retains 1 core graphic symbol

  • Layout Hierarchy: Information tiers reduced from 5-3 layers ( Brand/Function/Production logo）

Original Design [Old]

Original Design [new]

Consistency is the key.

Consistency is the key.

Consistency is the key.

Consistency is the key.

Consistency is the key.

Consistency is the key.

SilkTouch

Draft

AI Generator

Cloud Cotton

Tea Tree

KMS

Outcomes & Extension: From Upgrade to Innovation

Legacy Line Success


5 series redesigns approved 100% in clients review

New line Creation
Extended system to launch “Glacier-Silk”

  • Visual Language
    Ice-vein patterns + cool blue palette

  • Validation
    AI-generated 20+ variants → finalized in 3 rapid iterations