BAlenCIAGA NOIR SALON

project background

Balenciaga has become a contemporary fashion symbol with its pioneering dark aesthetics, deconstructivist design and anti-traditional luxury concepts. This project aims to extend the brand gene to the high-end lifestyle field through the immersive dining experience of "all black afternoon tea", strengthen its cultural influence and reach emerging consumption scenarios.

core concept

Theme: "Futurism Dark Laboratory"

With all-black as the main visual, it integrates industrial sense, scientific and technological elements and luxurious materials to redefine the elegant paradigm of traditional afternoon tea.

Keywords:

Mystery / Material Contrast / Destructive Exquisite / Sensory Experiment

LOGO SKetCH

LOGO THEME

Negative shape (-B): The hollow/white outline in the graphic forms the letter B, corresponding to the initials of the brand Balenciaga, which is the direct visual anchor of the brand identity. At the same time, the symbol sense of "-" can also be understood as the deconstruction of the classic B character logo, anti-traditional expression, which is suitable for Balenciaga's Pioneering design concept.
Regular shape (+ teacup): The solid part of the graphic outlines the shape of the teacup (abstraction of the curved cup body + cup handle), representing the BALENCIAGA NOIR SALON

INTerior design and visuals

Material:

frosted metal, volcanic slate, recycled leather, matte ceramics, strengthening the tactile layer.

Color tone:

carbon black, graphite gray, metallic silver, partially using mirror and transparent materials to reflect light and shadow.

Device:

The twisted black metal frame separates the seating area Dynamic projection presents fragments of Balenciaga's past shows Customized fragrance system (smoky leather tone)

Environmental experience

tableware and display

Irregular black ceramic utensils, imitating the silhouette cut of brand clothing
Meals are placed on the laboratory tray with micro LED cold lights.
The menu is designed as a metal card, and the text is presented withlaser engraving.